CCRM Fertility

CCRM Fertility needed a digital experience that felt as compassionate as the care they provide. We redesigned their website to simplify the patient journey while introducing a softer, more human visual language that makes navigating fertility care feel approachable and supportive.

Services

• Website Design

• Illustration / Icon Design

• Print Design

• Website Maintenance

• Motion Graphics

Challenge

CCRM's website felt clinical and difficult to navigate, creating friction for patients during an emotional and often overwhelming experience.

Solution

We reimagined the website with simplified navigation, a more approachable visual identity, and a custom illustration system that adds warmth and personality throughout the experience.

My Role

I designed website pages, created a custom illustration and icon library, developed print materials, and continue to support the brand through monthly website updates and ongoing digital enhancements.