Feeding America

Campaign Development

Feeding America challenged us to create a campaign that communicated the urgency of food insecurity while inspiring people to take action. From the earliest stages of the project, I helped shape the creative direction, developing the overall look and feel and carrying that vision through every stage of production.

My role spanned the entire creative process, from concept development and storyboarding to designing and animating the connected TV (CTV) spot, creating paid social media advertising, and sourcing and directing voice talent. By leading the campaign from idea through execution, every touchpoint delivered a cohesive visual identity and consistent message.

Services

Concept Development
Campaign Development
Storyboarding
Motion Design
Animation
Voice Talent Casting & Direction
Social Media Advertising
CTV Production