Jägermeister

I developed and executed brand activations, including product design and strategic partnerships with Barstool and Bogey Bros, alongside immersive experiences at events and music festivals. Additionally, I led all digital advertising and social media efforts, crafting targeted content strategies to attract a younger audience and grow Jägermeister’s consumer base—all with the core objective of educating consumers that the best way to enjoy Jägermeister is ice cold.