Jägermeister
Integrated Brand Campaigns
Over several years, I helped bring the Jägermeister brand to life through integrated campaigns spanning digital, social, product design, and experiential marketing. Working alongside cross-functional teams, I developed creative that supported national partnerships, product launches, retail activations, and live events, always focused on creating memorable brand experiences while reinforcing Jägermeister's bold identity.
A large part of my role centered around social media marketing and content creation. I created campaign assets, motion graphics, and digital content that extended the brand across social platforms while maintaining a consistent voice and visual identity. For experiential campaigns, I traveled to events and music festivals to capture real-time content from brand activations, then edited that footage into social-first content that extended the reach of each experience beyond the event itself.
Services
Social Media Marketing
Motion Design
Content Creation
Video Editing
Product Design
Experiential Marketing
Campaign Development
PARTNERSHIPS
Bogey Bros x Jägermeister
Created campaign creative supporting the collaboration between Bogey Bros and Jägermeister, designing limited-edition apparel and promotional assets that blended the identities of both brands. The collection extended the partnership beyond social media into wearable merchandise that felt authentic to each audience.
PARTNERSHIPS
NHL Sweepstakes Campaign
To maximize Jägermeister's NHL partnership, we developed a campaign that gave hockey fans a reason to engage with the brand beyond game day. The centerpiece was a sweepstakes offering one lucky winner season tickets to the NHL team of their choice, paired with a branded Jägermeister tap machine.
The campaign was designed to grow Jägermeister's social audience while introducing consumers to the at-home tap machine. Those who didn't win the giveaway were offered an exclusive discount, turning the promotion into both an engaging fan experience and a product marketing opportunity.
PRODUCT DESIGN
Retro Cooler
We wanted to create something people would actually use long after an event ended. Inspired by festivals, tailgates, and weekends with friends, this promotional bundle extended Jägermeister beyond the bottle into a memorable brand experience. The kit featured a retro-inspired cooler, custom vinyl stickers, gold shot glasses built into the lid, a 750 mL bottle, and a Mini Meister pack, bringing together everything needed to enjoy the brand while reinforcing its bold personality.
EXPERIENTIAL
Shaky Knees Festival
To build excitement around Jägermeister's presence at Shaky Knees, we developed an integrated campaign that spanned digital, social, and on-site experiences. Leading up to the festival, we created social media content promoting the activation, including a giveaway for free festival passes to help drive awareness and engagement.
At the event, we designed on-premise advertising for the digital screens surrounding the stage, creating a cohesive brand presence throughout the festival. I also traveled on-site to capture photo and video content of consumers engaging with the activation, then edited that footage into social-first content that extended the campaign well beyond the festival weekend.
