Paleo & Co.
Creating a cohesive ecommerce experience from website to inbox
Paleo & Co. is a wellness-focused e-commerce brand centered around clean ingredients and simple nutrition. I designed and built the Shopify website from the ground up, creating a clean, intuitive shopping experience that reflected the brand's values. From homepage layouts and product pages to navigation and merchandising, every detail was crafted to balance visual storytelling with usability. The result is a responsive ecommerce experience that makes it easy for customers to discover products, learn about the brand, and shop with confidence.
Role
Art Direction
Shopify Website Design
Shopify Development
Email Marketing
Ecommerce Strategy
Creative Production
Fresh Out of the Oven
As an online-only brand, email marketing played an important role in keeping customers engaged and driving repeat orders. I designed and produced email campaigns that supported product launches, promotions, seasonal offerings, and customer retention. Every email was crafted to feel like a natural extension of the website, creating a consistent brand experience from inbox to checkout.